How SEO and Business Development Brought Me Back to Life
On LinkedIn, I’m known for my SEO advice, business development tips, and my honesty. There aren’t many people who can say they had a stroke at the age of 30, leaving them bedridden for 9 years, before fighting their way back, and starting a business.
When I launched my Visibility Essentials Programme, I had a clear goal in sight. I wanted to help businesses build a solid foundation and then look at how to attract their ideal audience. Pre-stroke (PS) I worked in business development helping large corporations operate to the best of their abilities. The job I did provided me with the unique skills I use today with my clients.
That mission to help and guide businesses was the WHY behind SEO Angel. It was my way of demystifying search engine optimisation (SEO) and help companies with their visibility. However, to get to this stage took time, determination, and a life-changing event.
Who’s the face behind the brand?
I created SEO Angel in 2014, after a successful career in the corporate world working as a business development manager for GVA Grimley, Ernst & Young, and Eversheds.
The time between me leaving my corporate career and starting SEO Angel, however, is still a talking point with anyone who reads my CV.
A stroke changed my life.
I was in the hospital for six long months, followed by many years at home with a team of carers and my husband doing everything for me. It took me five years to learn to walk again. It was a long hard road.
I’ve been told so many times that my strength and resilience was second to none. Many people would have given up, resigned themselves to the fact that they could no longer walk, or do the things they loved. They would have slipped into victim mode, but that’s not me. I’m a fighter!
I knew I had a hard recovery ahead of me, but I also knew that I wanted more from life. I was only 32, with a fabulous husband who deserved as much fun and adventure as I did. So the decision was made – fight, survive, and thrive.
I spent five years at university in my wheelchair as I retrained, and in 2009 I graduated with an HND in Applied Computing followed by a BSc in Computing Science.
Building an SEO business from scratch
It doesn’t matter how hard you fight to regain your health, the mind monkeys still play havoc with your confidence, and although I was fully qualified and highly skilled, I began to wonder who would ever want to work with someone with a damaged brain.
Fear can prevent even the strongest of us to falter. My biggest fear at that time ended up being the main reason why my clients wanted to work with me! If you can survive a stroke, then you can survive anything.
It appears that the strength and resilience I had to keep fighting over that fourteen year recovery period is a unique selling point (USP). Who knew!
I’m not going to lie. My recovery was tough. There were so many times I wanted to quit, but I didn’t. Every time I got knocked down, I just got back up again, which is something I still do today.
In 2020 I get to celebrate seven years in business—seven years of SEO Angel. I’m so damn proud of that achievement I could shout it from the rooftops. It’s what gets me out of bed every morning and keeps me going. Doing what I do makes my heart sing, and I love that I’m making such a significant difference to the lives and businesses of my clients.
The Visibility Essentials Programme
Getting to know and understand my clients, their target audience, and the passions behind why they do what they do are one of the aspects of my job that I love. Having such a compelling story myself helps me see the benefits of a strong brand, and a thirst for the role my clients play in their customers’ lives.
Being able to combine my unique experience in business development and SEO allows me to create a visibility package that not only helps my clients but makes them money along the way.
My programme is unique in that it doesn’t focus on your website as a single entity. We use a combination of business development with SEO visibility to look at your business as a whole.
Are you the right fit for my programme?
- You want to grow your business
- You love what you do
- You’ve poured your heart and soul into your business
- You’re struggling to get traffic to your website
- You’re successful, but your results are inconsistent
- You want regular and consistent leads
- Your income varies between £2k and £5k
- You want consistent £5k months
- Your business has hit a plateau
- You struggle to write content that engages with your target audience
If any of these statements resonate with you, then it’s worth exploring my Visibility Essentials Programme for your business.
What’s involved in the programme?
Search engine optimisation (SEO) is all about visibility, which is vital in the current competitive market. You can read more about why now is the time to invest in your SEO HERE. Every business owner must understand the potential SEO has on their visibility, as well as the effect it has on their ideal client and customers.
SEO helps your business to grow and enables you to meet your objectives. My bespoke ‘Let’s Get Visible’ programme is a 7-step process that gets consistent results. What’s even more exciting is that you get more than my unique skills; you also get to work with my team who reliably manage any copywriting, graphic design, web design, marketing, and business development.
- Step 1 – Business Purpose
We take an in-depth look at why you do what you do and uncover your WHY. What’s that driving passion that gets you up every morning eager to work on your business?
- Step 2 – Ideal Audience
A vital component of any SEO analysis. Who is your target audience? Who is the right fit for you and your business? Who will get the best results from what you offer?
- Step 3 – Ideal Audience Search and Buying Behaviour
There’s power in research! We need to understand how your clients find you, what search terms they use online, and any patterns of behaviour that impact your business.
- Step 4 – Competitor Research
Who is your competition? Why do they outrank you on Google? What solutions do they offer? We look closely at how the competition is achieving what you are only dreaming about.
- Step 5 – Social Media Visibility
How visible are you on social media? What channels are you using, and is it right for your ideal client? What language, phrases, and messages are you using online?
- Step 6 – Search Engine Visibility
Now it’s time to look at web-optimisation, re-design and re-structure. How visible are you online? How simple is the customer journey for potential clients? Can they find you? Is your website operating at maximum capacity?
- Step 7 – Connection Planning
Here’s where we pull everything together and plan your ongoing content to connect with your audience consistently.
Will the programme work for me?
I received an excitable message on LinkedIn from one of my clients after she gained 5 conversions in a week.
“I’ve secured five new clients in the first two weeks of July and I have four more ready to start in August too.”
Jane Hooper Coaching
How did this happen? We implemented the 7-step programme, she followed my advice, and she gained 5 new clients and went on to generate more leads that week. Simples!
“The difference with Andrea is she is transparent and open about what needs to be done and how working together will achieve it.
Step by step we progressed my personal plan, fully supported and guided to achieve everything we set out to do.
There was hand-holding and patience, direction and clarity – whatever I needed.”
The ‘Let’s Get Visible’ programme is delivered over Zoom on a 1:1 consultancy basis and takes approximately 15 hours over the 7-step process.
Following the steps to the letter and carrying out all the recommendations I lay out for you will see a 30-50% increase in revenue within the first 3-months.
If you feel this is something you want to explore for your business, you can book a free visibility call to discuss it further.
Need more help to understand visibility?
I also offer an hour’s SEO coaching to guide you through the first steps you need to take to build the foundations for your business and understand who your ideal client is and what keeps them awake at night. Get in touch for more details or book a coaching session HERE.
Let’s Get Visible: SEO for Bloggers eBook available NOW
Let’s Get Visible: SEO for Bloggers is structured to help you ensure your content is the best it can be, prepared and written to a high quality, that it is visible to your ideal client, and offers a clear focus on your core strategy for engagement online.
Need More Help
Let’s Get Visible!
We offer a ‘Lets Get Visible’ definitive guide that shows all the issues facing your digital visibility. All the issues all in one place, to give you a focus, a starting point, a strategy to follow.
Why do you need a ‘Let’s Get Visible’ report?
Well, you may be looking at your business or starting a business online and you want to attract your ideal client, they come to you so you don’t need to find them!
How do you do it?
This report is your starting point, your guide, your helping hand.
Would you like more information? Click here.
Let’s Get Successful!
Once you have received your report, you are unsure if you are performing the tasks correctly?
You need guidance and advice, you need an Angel on your shoulder.
We are also pleased to offer a 1 hour SEO coaching call.
We take you through all the issues in the report and guide you on how to complete the most important issues.
Want more information? Click here.
- SEO for Bloggers: Make your Blogs Visible! ( in 5 Easy Steps)
- Don’t Even Think About Building a Website Without Thinking About SEO First!
- How SEO & Business Development BROUGHT ME BACK TO LIFE!!
- Social Media Channels are Search Engines too! (Can your ideal client find YOU?)
- Why NOW is the right time to invest in SEO!!