There’s a reason why content is the number one ranking factor in terms of SEO and placing you higher in a Google search. We need stories; content that makes a difference and matters to the reader. The search engines reward business owners who share valuable content that not only educates but entertains. Content should be your priority when you’re thinking about SEO.
SEO stands for Search Engine Optimisation, which in basic terms translates as visibility. Without traffic (people) visiting your website, you’ll struggle to sell your products or promote your services. People need a reason to buy from or work with you, and it’s your job to share content that makes it impossible for potential super customers to say no.
Having said that, if a website has visibility issues, it’s rarely SEO that’s the only problem. A thorough review of your website and social media content would help to lay the foundations and build a successful business strategy.
If you’re not investing in SEO, then the search engines aren’t going to find you, and those super customers will go elsewhere. Without a solid SEO strategy, we wouldn’t be able to find the articles, businesses, and information we seek. You can find out why now is the right time to invest in SEO in this article.
Think about the last question you typed into the Google search bar. How many responses popped up? Which one did you click on? What made you choose that article/web page?
All of us are looking for answers to a problem, and if your business can offer the solution, then you are creating valuable content that helps your visibility.
“Cultivate visibility because attention is currency.” Chris Brogan
Let’s get visible – in 5 easy steps!
Pick your topic.
Creating a clear strategy, or a content plan, that appeals to your target audience is key to staying focused, motivated, and able to engage with the right people. By offering consistent, good quality content in your chosen niche/industry helps you get discovered on Google.
A content plan is, in its simplest form, a list of topics that interest or relate to your audience. Think about the issues your customers struggle with – I like to call these their Pain Points. By talking about your clients’ pain points and providing them with solutions, you become an expert in your field, which in turn drives traffic to your page.
Here’s an example of how SEO in blogging helps with visibility – Your coaching business helps executive leaders in the engineering sector. Your ideal client struggles with business performance. They’ve heard about coaching but are unsure if working with a coach is the right choice. Before making a decision, they might Google ‘working with a business performance coach’. By understanding that your target audience hasn’t worked with a coach before and that they may be apprehensive, you write a post on this exact topic, offering guidance, top tips, step-by-step information, and include the benefits of coaching. Within your text you include SEO friendly keywords (words or phrases that people search for), such as Executive Leaders, Business Performance Coaching, or variations on the theme that you know your customer may use.
Your post is more likely to show up in the search as a perfect match for this ideal client. They read your post and find all the answers to their questions. The next step is to follow your carefully placed CTA (call to action) and book that call with you.
Write a compelling title.
Blog titles should always include your researched keywords and phrases and be relevant to your target audience and their pain points.
Numbers, how-to, and asking questions are a great way to gain better visibility, and it’s worth noting that numbers in headings significantly increase your click through rate.
Use titles such as:
- 10 tips to help you lose weight and keep it off.
- 7 business ideas you can run from home
- 5 easy steps to secure your dream job
A QuickSprout survey found that 8 out of 10 readers only read the headline which reinforces the need to write a compelling title that will hook them in.
Google agrees that a compelling blog title is essential.
“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high quality titles on your web pages.”
It’s believed that the perfect blog headline should be 11-14 words long (70 characters at most).
Structure your blog post correctly.
Your blogs have nothing to do with you and everything to do with your super customer. Anything you write needs to be written for your user (client/customer) and NOT for a search engine. It’s also worth following a tried and tested visibility format when structuring your post.
SEO friendly URLs – Keep to 50-60 characters with easy to understand descriptions about the content and include keywords that link to the body of the post.
Get that blog title right – Create a hook that stops the searcher in their tracks and encourages them to click and read your post.
Wow them with the intro – Make sure the first 4-7 lines pop! You want the reader to stay on your page and keep reading.
A better body – Ideally, your blog posts should be 2000+ words. The top ten results on a search engine results page, on average, have 2000 words per page. However, don’t pack the body of your blog post with words for the sake of word count. Make each word count.
The end – Include a transition from the body of your post to the conclusion. Asking a question is a great way to do this.
CTA – Always add a call to action at the end of your post. What do you want your ideal customer to do next? Is it to book a discovery call, sign up for your newsletter, join a Facebook group, etc.?
Links, links, links – Adding links to other posts and articles on your blog helps provide authenticity and boost your status as the expert in your field. By referring to a previous post and adding a hyperlink (backlink) to this is another SEO top tip.
A good blog post is one that entices the reader and then guides them to stay until the very end. There are many ways you can add value to your blog posts. Here are some of my favourites:
- Using a list of bullet points is a widely used SEO tactic. Posts with lists rank higher than any other content form.
- Sub-headings are perfect for breaking up long paragraphs of copy. Nobody wants to feel like they’re wading through a school textbook when reading a post.
- Get to the point. The average person spends between 37 seconds and 7 minutes reading a blog post! If you’re not giving the reader what they want within 30 seconds, then you’ll lose them. It’s ALL about adding value.
- Be yourself. Write like you talk and try to keep your post conversational. You want your ideal client to connect with you.
- Offer beneficial hints and tips within the body of the post and start a discussion at the end. Asking questions is a great way to get engagement. Get your audience talking.
“Content is anything that adds value to the reader’s life.” Avinash
“How often should I blog?”
It’s the one question I get asked all the time. My answer is always ‘something is better than nothing.’ Consistency is key. Sharing one blog post monthly is better than once every four months, or not at all.
Fortnightly or weekly is the best option. The more content you share, the more significant impact you’ll have on driving traffic to your site.
The best days of the week to publish your posts are Tuesdays and Wednesdays between 9.30am and 11am (UK).
Blogging for business is the perfect way to boost SEO and position your website in front of your ideal client. By doing this, you can build your brand and business authority and become the go-to source of knowledge and expertise.
By following these five easy steps, you will be well on your way to boosting the visibility of your blog and ranking higher in Google searches. Write valuable, regular content with your customer in mind. Remember, it’s not about you, it’s about them.
Of course, once your posts are written and published, it doesn’t end there. Here are a few bonus top tips about maintaining visibility:
- Get to know your ideal client and write your post as if you’re speaking directly to them. This will ensure they come back for more and build a lasting relationship with you and your business.
- Make yourself a list of keywords and phrases that your super customer uses to find you (if in doubt, ask them!) and include them in your regular posts.
- Create a blog content plan for the next 3-6 months and sort through your FAQs for blog topic ideas. Your frequently asked questions are your clients’ pain points.
- Remember that killer header! Try using a formula like this one: Number or Trigger Word + Adjective + Keyword + Promise (outcome/the value) = Killer Title!
My background is in business development, working for large global corporations. After then going on to graduate with a degree in computing science, I launched SEO Angel.
I combine my business development skills with my technical qualifications and coach clients in the art of SEO. It’s been a winning formula for over seven years.
Need more help?
Let’s Get Visible: SEO for Bloggers eBook available NOW
Let’s Get Visible: SEO for Bloggers is structured to help you ensure your content is the best it can be, prepared and written to a high quality, that it is visible to your ideal client, and offers a clear focus on your core strategy for engagement online.
The Let’s Get Visible Programme
Getting to know and understand my clients, their target audience, and the passions behind why they do what they do are one of the aspects of my job that I love. Having such a compelling story myself helps me see the benefits of a strong brand, and a thirst for the role my clients play in their customers’ lives.
Being able to combine my unique experience in business development and SEO allows me to create a visibility package that not only helps my clients but makes them money along the way.
My programme is unique in that it doesn’t focus on your website as a single entity. We use a combination of business development with SEO visibility to look at your business as a whole.
Are you the right fit for my programme?
- You want to grow your business
- You love what you do
- You’ve poured your heart and soul into your business
- You’re struggling to get traffic to your website
- You’re successful, but your results are inconsistent
- You want regular and consistent leads
- Your income varies between £2k and £5k
- You want consistent £5k months
- Your business has hit a plateau
- You struggle to write content that engages with your target audience
If any of these statements resonate with you, then it’s worth exploring my Visibility Essentials Programme for your business.
What’s involved in the programme?
Search engine optimisation (SEO) is all about visibility, which is vital in the current competitive market. You can read more about why now is the time to invest in your SEO HERE. Every business owner must understand the potential SEO has on their visibility, as well as the effect it has on their ideal client and customers.
SEO helps your business to grow and enables you to meet your objectives. My bespoke ‘Let’s Get Visible’ programme is a 7-step process that gets consistent results. What’s even more exciting is that you get more than my unique skills; you also get to work with my team who reliably manage any copywriting, graphic design, web design, marketing, and business development.
- Step 1 – Business Purpose
We take an in-depth look at why you do what you do and uncover your WHY. What’s that driving passion that gets you up every morning eager to work on your business?
- Step 2 – Ideal Audience
A vital component of any SEO analysis. Who is your target audience? Who is the right fit for you and your business? Who will get the best results from what you offer?
- Step 3 – Ideal Audience Search and Buying Behaviour
There’s power in research! We need to understand how your clients find you, what search terms they use online, and any patterns of behaviour that impact your business.
- Step 4 – Competitor Research
Who is your competition? Why do they outrank you on Google? What solutions do they offer? We look closely at how the competition is achieving what you are only dreaming about.
- Step 5 – Social Media Visibility
How visible are you on social media? What channels are you using, and is it right for your ideal client? What language, phrases, and messages are you using online?
- Step 6 – Search Engine Visibility
Now it’s time to look at web-optimisation, re-design and re-structure. How visible are you online? How simple is the customer journey for potential clients? Can they find you? Is your website operating at maximum capacity?
- Step 7 – Connection Planning
Here’s where we pull everything together and plan your ongoing content to connect with your audience consistently.
Will the programme work for me?
I received an excitable message on LinkedIn from one of my clients after she gained 5 conversions in a week.
“I’ve secured five new clients in the first two weeks of July and I have four more ready to start in August too.”
Jane Hooper Coaching
How did this happen? We implemented the 7-step programme, she followed my advice, and she gained 5 new clients and went on to generate more leads that week. Simples!
“The difference with Andrea is she is transparent and open about what needs to be done and how working together will achieve it.
Step by step we progressed my personal plan, fully supported and guided to achieve everything we set out to do.
There was hand-holding and patience, direction and clarity – whatever I needed.”
The ‘Let’s Get Visible’ programme is delivered over Zoom on a 1:1 consultancy basis and takes approximately 15 hours over the 7-step process.
Following the steps to the letter and carrying out all the recommendations I lay out for you will see a 30-50% increase in revenue within the first 3-months.
If you feel this is something you want to explore for your business, you can book a free visibility call to discuss it further.
Need more help to understand visibility?
Let’s Get Visible!
We offer a ‘Lets Get Visible’ definitive guide that shows all the issues facing your digital visibility. All the issues all in one place, to give you a focus, a starting point, a strategy to follow.
Why do you need a ‘Let’s Get Visible’ report?
Well, you may be looking at your business or starting a business online and you want to attract your ideal client, they come to you so you don’t need to find them!
How do you do it?
This report is your starting point, your guide, your helping hand.
Would you like more information? Click here.
Let’s Get Successful!
Once you have received your report, you are unsure if you are performing the tasks correctly?
You need guidance and advice, you need an Angel on your shoulder.
We are also pleased to offer a 1 hour SEO coaching call.
We take you through all the issues in the report and guide you on how to complete the most important issues.
Want more information? Click here.
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- Why NOW is the right time to invest in SEO!!