SEO Angel are pleased to offer SEO Technical Services plus SEO Retainer Services to Clarion Events: Race Retro, the Historic Motorsport Show

SEO Angel

SEO Process

SEO Angel uses our own bespoke process with each SEO client:

Discovery, Evaluation, Strategy, Findings, Continuation

Our discovery phase involved in depth research, getting to know our client and their business. Evaluation enables us to evaluate our research with the client before any technical works commence.  Following on from evaluation we use our findings to form our SEO strategy for the website to enable us to undertake all SEO works on the site.  Once all works have been completed we monitor and report findings to our clients, these are reviewed implemented into our strategy and continuation as SEO is on an going process.

Identification

Europe’s #1 Historic Motorsport Show

Europe’s #1 historic Motorsport Show delivers two live rally stages, inspiring motorsport celebrities and an unrivalled showcase of iconic motors, 2019 welcomed more than 24,000 enthusiasts.

Clarion Events Marketing Manager for Race Retro contacted SEO Angel in 2018 with a desire to better understand their organic performance and increasing traffic to the event website.

The core aim of the partnership was to provide The Race Retro team with greater insight into their existing audience, their online behaviours, search visibility, and market trends.

Evaluation

Data Centrered Insightful Process

This part of the process involved a SEO technical audit analysis of The Race Retro website, we looked at desktop and mobile performance, behaviours in terms of organic, referral and direct traffic, industry, current trends plus direct and indirect competition in all areas facing our client’s web presence.

During the process we discovered issues in all the areas investigated, that directly influenced the website.  These findings enabled us to suggest improvements to the client to form an SEO strategy.

Our clients all require a distinctive and unique SEO methodology, enabling them to increase visibility, align with their target audience whilst ensuring they meet current business objectives.

Yasamin Nikoosimaitak – Marketing (Race Retro)

Andrea’s help with the SEO on the website for our show Race Retro, powered by Motor Sport (and in fact our other two motoring show sites) has had an outstanding impact on the traffic to the site. Being a large corporate company, and busy event organisers, our time is spread across covering many methods of marketing and therefore we simply do not have the capacity to focus on the up-keep of our sites to make them the best that they can be. However, we hold great trust in Andrea’s ability to regularly update and improve the SEO and have since kept her on a retainer basis as we have seen a considerable amount of benefits to her work. With many competing events, it’s essential that we have a prominent position in our Google listing, and Andrea has been able to achieve this for us. We look forward to continuing our work with her in the future!

Strategy

Technical SEO Process

Our data centred technical SEO audit from the previous phase enabled us to create a bespoke strategy incorporating business objectives and goals.

Our priority was to focus on the areas of improvement, this included keyword research and optimisation, content research, content recommendations, improving user experience, mobile usability and meta data using a number of advanced technique.

We continued to support the business with continuing advice before, during and after the event with ongoing content strategy, regular audit analysis and SEO reporting including statistics and recommendations.

Findings

Fully Inclusive Discoveries

The results of our works became apparent immediately, results can take up to 3 to 4 months to filter through, however improvements could be seen from the first week.

Numbers had improved massively; between February 2019 and March 2019:

Organic search traffic rose by 102%.

User numbers increased by 15K.

Continuation

Ongoing SEO & Performance Maintenance

Our work with Race Retro initially came about from our work on The Classic Motor Show, which progressed from The Lancaster Insurance Classic Motor Show to Race Retro plus Practical Classics Restoration Show, we will continue to maintain our level of technical expertise, increase results and maintain our clients expectations.

We identify our proposal on a show by show basis and how we can maintain our rankings and look to improve moving forward.

We lay out a technical audit and make content recommendations before all new content is added, along with a detailed plan of how we will optimise the site, new content and be on hand to consult via a monthly retainer.

We look forward to working with Race Retro in 2019.

February 2019 to March 2019 organic search traffic rose to 102 %
User Traffic Numbers grew by 15K