Mobile SEO techniques enhance your website specifically for mobile devices, improving website rankings on mobile searches plus giving mobile users a positive experience.
Mobile and desktop Search Engine Optimisation (SEO) share many parameters, however mobile optimisation requires additional technical requirements and considerations.
Google’s algorithm updates for mobile first ranking means that mobile SEO must be first and foremost in your SEO strategy.
Mobile searches now exceed desktop for the majority of web pages on the internet. Users are now interacting with businesses in unique ways, due to the pace of life and the demand for fast data.
As well as being able to rank visibly in mobile searches, businesses need to be aware of the customer’s journey, the steps they take, the interactions they make, this data will directly affect your mobile marketing strategy.
Assist with driving mobile traffic to your website, by improving search rankings and visibility in mobile search results
Allow mobile users to connect seamlessly and effortlessly with your business through call to action, click and call plus other mobile functionality. Ensure all buttons and links have the appropriate size to prevent errors. Make sure all phone numbers are text and not images so users can tap-to-call.
Your website should be programmed to intuitively adapt to whatever device is accessing it in order to provide the most user-friendly experience.
Increase the number of conversions from mobile visitors, by enhancing the overall mobile user experience for clients, for example Increase form input fields so it’s easy for the user to fill out forms, utilise visual content such as info graphics and videos as these are preferred over reading lengthy text.
When mobile searches overtook desktop in 2015, Google introduced updates and refined algorithms to reflect this preferred method for users of searching the web.
Mobile SEO is a key factor affecting search engine rankings, many websites are mobile first ranking, so now more than ever businesses need a solid mobile search engine oprimisation strategy to stay competitive in their industry. To drive more website traffic to your website and to ensure your business meets the needs of the user.
SEO Angel can assist with driving mobile traffic to your website, by improving search rankings and visibility in mobile search results.
Encourage mobile users to connect seamlessly and effortlessly with your business through call to action, click and call plus other mobile functionality. Ensure all buttons and links have the appropriate size to prevent errors. Make sure all phone numbers are text and not images so users can tap-to-call.
Your website should be programmed to intuitively adapt to whatever device is accessing it in order to provide the most user-friendly experience.
Increase the number of conversions from mobile visitors, by enhancing the overall mobile user experience for clients, for example Increase form input fields so it’s easy for the user to fill out forms, utilise visual content such as infographics and videos as these are preferred over reading lengthy text.
Mobile Search Engine Optimisation techniques enhance your website specifically for mobile devices, improving website rankings on mobile searches plus giving mobile users a positive experience.
Contact us today to see how we can ensure your website is optimised for mobile.