Local SEO is about how to optimise your website to rank better for a local audience. Local SEO allows a business to promote goods or services locally. Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
A Google My Business page is the start for local SEO. It is vital that this page is created and completed with accurate information.
With search results based increasingly on user locations, localisation and geo-targeting of local SEO services is essential. Businesses need to visible to the right users, in the right place at the right time.
Here are a selection of the brands we have been working with
Local SEO can assist businesses in many ways from locally focused PR campaigns to the alignment of NAP data to ensuring you are on the Google local services map and visible to all.
Local SEO can develop local business presence and show Google, plus other search engines that yours is the best business to send local people to when they require your products/services.
Alignment of NAP (Name, Address and Phone) data to ensure you and your business are on the Google local services map and visible to all.
Recruitment of local reviews & citations to increase the authority of your brand. Show your positive customer experiences to engage other clients.
Localised link building is essential if your business relies on the local community. Some search engines, give more emphasis to websites with quality backlinks, and consider those websites more relevant in a search query.
Increase the number of conversions from mobile visitors, by enhancing the overall mobile user experience for clients, for example Increase form input fields so it’s easy for the user to fill out forms, utilise visual content such as info graphics and videos as these are preferred over reading lengthy text.
Many mobile users grab their phone and search for local services: a nearby restaurant, or hair salon for example. You may well tap the first listing in the 3 pack, possibly look up directions or contact the business for more information. How does your business appear in the 3 pack?
When thinking about your local search engine optimisation strategy we need to think of: internal linking structure, URL descriptions, titles and headers, meta descriptions NAP data, citations plus content.
SEO Angel can assist with driving mobile traffic to your website, by improving search rankings and visibility in local business search results.
Your website should be programmed to intuitively adapt to whatever device is accessing it in order to provide the most user-friendly experience.
Including local SEO in your digital marketing strategy allows you to tap into the local community and improve your visibility, enabling potential customers find you.
Mobile SEO techniques enhance your website specifically for mobile devices, improving website rankings on mobile searches plus giving mobile users a positive experience.
Contact us today to see how we can ensure your website is optimised for mobile.