SEO Angel were pleased to offer SEO Technical Services to Little Timbers Gifts
SEO Angel
SEO Process
SEO Angel uses our own bespoke process with each SEO client:
Discovery, Evaluation, Strategy, Findings, Continuation
Our discovery phase involved in depth research, getting to know our client and their business. Evaluation enables us to evaluate our research with the client before any technical works commence. Following on from evaluation we use our findings to form our SEO strategy for the website to enable us to undertake all SEO works on the site. Once all works have been completed we monitor and report findings to our clients, these are reviewed implemented into our strategy and continuation as SEO is on an going process.
Identification
Personalised Unique Gifts
Little Timbers is a family-run business and has been manufacturing and retailing personalised gifts for over 25 years! With an extensive range of unique gift ideas, whether something special for the home, a timeless treasure, an anniversary, housewarming, graduation, wedding or birthday present.
The family run business contacted SEO Angel in 2018 with a desire to better understand their organic performance and increasing traffic to the event website.
The core aim of the partnership was to provide the family with greater insight into their existing audience, their online behaviours, search visibility, and market trends.
Evaluation
Data Centrered Insightful Process
This part of the process involved a SEO technical audit analysis of The Little Timbers website, we looked at desktop and mobile performance, behaviours in terms of organic, referral and direct traffic, industry, current trends plus direct and indirect competition in all areas facing our client’s web presence.
During the process we discovered issues in all the areas investigated, that directly influenced the website. These findings enabled us to suggest improvements to the client to form an SEO strategy.
Our clients all require a distinctive and unique SEO methodology, enabling them to increase visibility, align with their target audience whilst ensuring they meet current business objectives.
Yasamin Nikoosimaitak – Little Timbers Gifts
When building our brand new website for Little Timbers, an online gift shop and retailer of our own handmade children’s wooden personalised clocks and decorations, we decided form the start that we needed help with our SEO. Andrea was a great help in completing a full audit of our previous and new site and conducted thorough research to identify our key words that we needed to use across our site. From this, she was extremely thorough in working through the site to ensure all products and pages were optimised. She went above and beyond to help increase our traffic, and more importantly being a small family-run business, she offered great guidance and advice on other ways we can market our business and increase sales. Not only does she hold great technical knowledge, her marketing expertise excelled her and her efforts on our website are hugely appreciated. We couldn’t recommend her enough!
Strategy
Technical SEO Process
Our data centred technical SEO audit from the previous phase enabled us to create a bespoke strategy incorporating business objectives and goals.
Our priority was to focus on the areas of improvement, this included keyword research and optimisation, content research, content recommendations, improving user experience, mobile usability and meta data using a number of advanced technique.
We continued to support the business with continuing advice before, during and after the event with ongoing content strategy, regular audit analysis and SEO reporting including statistics and recommendations.
Findings
Fully Inclusive Discoveries
The results of our works became apparent immediately, results can take up to 3 to 4 months to filter through, however improvements could be seen from the first week.
Numbers had improved massively; between October 2018 and December 2018,
Organic search traffic rose by 326%.
User numbers increased by 644%.
Continuation
Ongoing SEO & Performance Maintenance
Our work with Little Timbers Gifts initially came about from our work on The Classic Motor Show, we will continue to maintain our level of technical expertise, increase results and maintain our clients expectations.
We identify our proposal on a request basis and how we can maintain our rankings and look to improve moving forward.
We lay out a technical audit and make content recommendations before all new content is added, along with a detailed plan of how we will optimise the site, new content and be on hand to consult via a monthly retainer.
We look forward to working with Little Timbers Gifts again in the future.