SEO Angel are pleased to offer SEO Technical Services plus SEO Retainer Services to Classic Motor Show

SEO Angel

SEO Process

SEO Angel uses our own bespoke process with each SEO client:

Discovery, Evaluation, Strategy, Findings, Continuation

Our discovery phase involved in depth research, getting to know our client and their business. Evaluation enables us to evaluate our research with the client before any technical works commence.  Following on from evaluation we use our findings to form our SEO strategy for the website to enable us to undertake all SEO works on the site.  Once all works have been completed we monitor and report findings to our clients, these are reviewed implemented into our strategy and continuation as SEO is on an going process.

Identification

The Biggest and Best Car Show in the UK!

More than 3,000 iconic classic and vintage cars plus motorbike were showcased in 2018! Over 71,000 passionate motoring enthusiasts visited the show. Our results have built year on year.

Clarion Events Marketing Manager for The Lancaster Insurance Classic Motor Show contacted SEO Angel in 2015 with a desire to better understand their organic performance and increasing traffic to the event website.

The core aim of the partnership was to provide The Classic Motor Show team with greater insight into their existing audience, their online behaviours, search visibility, and market trends.

Evaluation

Data Centrered Insightful Process

This part of the process involved a SEO technical audit analysis of The Classic Motor Show website, we looked at desktop and mobile performance, behaviours in terms of organic, referral and direct traffic, industry, current trends plus direct and indirect competition in all areas facing our client’s web presence.

During the process we discovered issues in all the areas investigated, that directly influenced the website.  These findings enabled us to suggest improvements to the client to form an SEO strategy.

Our clients all require a distinctive and unique SEO methodology, enabling them to increase visibility, align with their target audience whilst ensuring they meet current business objectives.

Ellie Jones – Marketing Communications Manager

Working with Andrea from SEO Angel is an absolute pleasure and she is my first point of contact for any SEO requirements.
She is professional, knowledgeable, flexible and friendly. With two new websites coming our way in the coming year,
Andrea will be my only point of contact for SEO work, which is a vital element for both sites, as competition to each show continues to grow.

Strategy

Technical SEO Process

Our data centred technical SEO audit from the previous phase enabled us to create a bespoke strategy incorporating business objectives and goals.

Our priority was to focus on the areas of improvement, this included keyword research and optimisation, content research, content recommendations, improving user experience, mobile usability and meta data using a number of advanced technique.

We continued to support the business with continuing advice before, during and after the event with ongoing content strategy, regular audit analysis and SEO reporting including statistics and recommendations.

Findings

Fully Inclusive Discoveries

The results of our works became apparent immediately, results can take up to 3 to 4 months to filter through, however improvements could be seen from the first week.

User numbers had improved massively; between July 2018 and August 2018, the first month of technical works for 2018 user traffic increased by 60%, page views increased by 57%.

Organic keywords on the first page of Google’s search results increased by 63%.

Search console data informed that website:
Total impressions had increased by 92.71% in the first month. Traffic to purchase ticket for the show had increased by 150.6%.

The month of Oct 1st to October 31st the month before the 2018 show we had an Increase in 33K of users based on the same period last year.

Continuation

Ongoing SEO & Performance Maintenance

Our work with this client has progressed year on year, each year we increase results and maintain our clients expectations.

At the end of 2018 we identify our proposal for the coming year and how we can maintain our rankings and look to improve moving forward.

We lay out a technical audit and make content recommendations before all new content is added, along with a detailed plan of how we will optimise the site, new content and be on hand to consult via a monthly retainer.

We look forward to working with The Lancaster Classic Motor Show in 2019.

First month of technical works for 2018 user traffic increased by 60%, page views increased by 57%.