SEO Angel uses our own bespoke process with each SEO client:
Discovery, Evaluation, Strategy, Findings, Continuation
Our discovery phase involved in depth research, getting to know our client and their business. Evaluation enables us to evaluate our research with the client before any technical works commence. Following on from evaluation we use our findings to form our SEO strategy for the website to enable us to undertake all SEO works on the site. Once all works have been completed we monitor and report findings to our clients, these are reviewed implemented into our strategy and continuation as SEO is on an going process.
The UK’s largest event for pregnant Mum’s, babies and parents to be, The Baby Show is a unique family-friendly shopping and advice experience where you’ll find everything for pregnancy, maternity, bump, baby and of course Mom’s and Dad’s.
Clarion Events Marketing Manager for The Baby Show Portfolio contacted SEO Angel in 2018 with a desire to better understand their organic performance and increasing traffic to the event website.
The core aim of the partnership was to provide The Baby Show team with greater insight into their existing audience, their online behaviours, search visibility, and market trends.
This part of the process involved a SEO technical audit analysis of The Baby Show Portfolio website, we looked at desktop and mobile performance, behaviours in terms of organic, referral and direct traffic, industry, current trends plus direct and indirect competition in all areas facing our client’s web presence.
During the process we discovered issues in all the areas investigated, that directly influenced the website. These findings enabled us to suggest improvements to the client to form an SEO strategy.
Our clients all require a distinctive and unique SEO methodology, enabling them to increase visibility, align with their target audience whilst ensuring they meet current business objectives.
Our data centred technical SEO audit from the previous phase enabled us to create a bespoke strategy incorporating business objectives and goals.
Our priority was to focus on the areas of improvement, this included keyword research and optimisation, content research, content recommendations, improving user experience, mobile usability and meta data using a number of advanced technique.
We continued to support the business with continuing advice before, during and after the event with ongoing content strategy, regular audit analysis and SEO reporting including statistics and recommendations.
The results of our works became apparent immediately, results can take up to 3 to 4 months to filter through, however improvements could be seen from the first week.
User numbers had improved massively; between August 2018 and September 2018, the first month following technical works for 2018:
Ticket sales increased by 50%.
User numbers increased by 78%.
Organic search traffic increased by 57% .
Our work with The Baby Show progressed from Olympia intially has progressed to a retainer for the whole portfolio including Excel and NEC Shows, we will continue to maintain our level of technical expertise, increase results and maintain our clients expectations.
We identify our proposal on a show by show basis and how we can maintain our rankings and look to improve moving forward.
We lay out a technical audit and make content recommendations before all new content is added, along with a detailed plan of how we will optimise the site, new content and be on hand to consult via a monthly retainer.
We look forward to working with The Baby Show, Excel, NEC and Olympia 2019.